a 24 year old celebrated Montréal tradition

The Legacy of Bal en Blanc

The longest-running electronic festival in Canada (and one of the first of its kind in the world), Bal en Blanc has, for 23 years, become woven into the cultural fabric of Montreal. With over 15k yearly attendees, the festival has become a homecoming to many passionate about nightlife, electronic music, and Montréal culture.

The event, under Produkt’s stewardship, has evolved in recent years into an important cultural festival – deeply integrating elements of art, fashion, performance, and charity to pair with its consistently world-class technical production and top-tier dance music headliners.

From inviting the world’s biggest names that have included David Guetta, Avicii, Tiesto, Deadmau5, and Armin van Buuren, to curating top-tier underground talent such as Mark Knight and Carl Cox, Bal en Blanc’s music component includes something for all fans of the wide variety of electronic genres.

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A Culturally Significant Event

With a powerful trademark and ownership of the white party concept that was pioneered in Canada over 24 years ago, Bal en Blanc has the inherent ability to, year-after-year, energize the city’s top social influencers spanning fashion, art, music, and nightlife.

For the weeks leading up the event, independent boutiques and global fashion chains present all-white mannequins in their window displays. Local fashion bloggers present fashion ideas in line with each year’s theme. Top artists present commissioned pieces in collaboration with the festival. Connected all-white events both leading up to the event and throughout the year keep the brand top-of-mind and build hype & excitement for the hallmark event.

Montréal represents the cultural capital of Canada, and Bal en Blanc represents one of its most enduring & distinct cultural phenomena.

Art en Blanc

In a concerted effort to diversify the festival’s cultural appeal, the 2016 integrated top-tier local art in a major way. Inviting 4 of the city’s top urban artists through an exclusive partnership with renowned street art gallery Station 16, Bal en Blanc hosted major commissioned pieces inspired by the festival and its cultural roots to Montréal.

Further, in collaboration with DJ of Moment Factory and major fine art schools across Quebec & Ontario, the festival hosted a Burning Man-style sculpture competition with 10 finalists invited to display their installations for a chance to win $5000 and press coverage of their piece.